WHAT SPONSORS WANT!
Getting (and keeping!) sponsors might be the most challenging aspect to your event. Their financial support is critical to your event, but you also bring something important to the table: a targeted audience.
In these tough economic times, businesses don’t have the luxury of the old “shotgun” form of advertising and promotion. When it comes to spending their marketing budget, they have to be snipers. Your event represents a perfect target to specific businesses.
Look at who your attendees are, and think about what they might have in common. Are they families? Students? Rural residents? Automotive fanatics? Music fans? Now think about the businesses that might want to reach that audience. Have a brainstorming session with your event staff, or give us a call and we'll share what others have done accross the country.
Sponsorship has been around for years, but most businesses have grown tired of the same old packages that many events offer. Most marketing departments are under the gun to produce serious results. Phototix is the solution.
One phrase you’ll hear mentioned often by sponsors is “ROI” and it's critical to understand what it means. It stands for Return On Investment, and in today’s sponsorship market, it means everything. If a sponsor spends $500 on an event, they want to be able to measure how much revenue that event generated for them in new business. How can you do that with a banner, or an announcer mention? Not only is it tough to stimulate new business with these items, it’s impossible to measure the benefit they bring to the sponsor. If they can’t measure their success with your event, how are they going to make the decision to return next year?
BUT…. Put a targeted message into the hands of every person that attends the event - Suddenly you have a sponsorship benefit that really builds traffic, speaks to the audience, and can incentivize your attendees to take action. AND…with every offer redeemed, your event is placing a measurable response directly into the hands of your sponsor.
When prospective sponsors recognize this benefit, getting your tickets sponsored is a snap, even in today’s economy. Use your Phototix to land a new business or upgrade an existing sponsor. We’re here to help. Call us if you need a few ideas. We help show you how your sponsors can reduce the already low price through the use of co-op advertising dollars.
“We got so tired of the same old ‘arena banner, VIP parking, free seats” sponsorship packages. None of these things drove customers through our door or helped us sell specific products. With Phototix, we get to ‘talk’ directly to every person that attends the event, and feature a different product and offer each day. We work with our manufacturers and use co-op advertising dollars, so everyone comes out a winner.”
Marketing Director, Western Retail Chain
