Why Sponsors See Return
Phototix™ turn your event tickets into a high impact marketing piece!
Phototix™ are more than just admission tickets. They get noticed! They give your sponsor's message guaranteed distribution, visibility, and extremely high recall of their ad. The ability to see their message is not affected by seat location, banner placement or . . . oops their sign fell down! Your sponsor is guaranteed impressions at the time of purchase, the time of entry, and as a souvenir! A simple roll ticket could never accomplish the level of impact Phototix™ can!
Phototix™ provide consistent memorable impact.
The most visible section of Phototix™ is an action photo from your event. The “Trading Card” portion of Phototix™ invariably makes it's way to scrapbooks, refrigerators and bulletin boards. What good would a trading card be if you couldn't trade it? Our printing process makes it easy to include many different photos in one event. Whether it's a photo of a local race car driver competing at your track or the top country entertainer performing at your fair, the trading card portion of Phototix™ takes ticketing to a whole new level!
Brand Positioning
A sponsor's logo on the trading card provides the highest impact, visibility and recall. The trading card portion of Phototix™ allows your sponsor to have a “Title Presence” in your event. It positions their brand as a “Presenting Title Sponsor,” not just another advertiser.
Captive Communication
Phototix™ aren't about passive “Gee I hope our ad get's noticed” marketing, they are about captive - “HEY look at me” communication. The placement of sequential numbering on Phototix™ gives them the ability to become interactive and to captivate the consumer. When the “Interactive” portion of Phototix™ is used to do drawings at an event, your announcer can ensure that everyone sees and hears your sponsor's message! There's nothing better than making 10,000 people all pull out their Phototix™ at the same time and then having the announcer read your sponsor's message to them! You can't do that with a traditional sign or event billboard.
Maximize Sales
Your sponsors don't want to just get noticed, they want their investment to have a measurable sales impact. The long portion on the right-hand side of the Phototix™ allows the consumer to retain and use your sponsor's offer without defacing the ticket before and after admission. Try that with a standard ticket! Unlike traditional event signs and billboards, these “Mini Billboards” can be conveniently carried by the consumer back to your sponsor's stores and used in a sales transaction.